BAREFOOT LUXURY
shot in South Africa, for a Swiss fine jewelry and watches brand
Creative Direction: Ana Zoria
Photography: Carl Van Der Linde
Styling: Kristi Vlok
MUA: Nicola Loots
Models: Sophia Farber-Daniel, Aaron Zeederberg
ECO-GLAM EXPIDITION
The goal was to set the brand apart in the jewelry industry by highlighting a wanderlust couple in a unique setting with captivating visuals. The jewelry was designed for day-to-night wear, offering corrosion resistance and appeal to both genders. Through a photography series showcasing the couple’s journey in South Africa’s verdant suburbs, from their unconventional home to a charming beach picnic at night, the brand maintained its distinctive “barefoot luxury” image, ensuring it stood out among competitors.
APPROACH & STRATEGY
To address the challenges faced by the brand, our team launched a comprehensive advertising campaign to enhance its visibility in various markets. We took a multi-channel approach, utilizing platforms like traditional press, Instagram, Pinterest, and Facebook to tailor campaigns to specific audiences through unique tones and visuals. This attention to detail guaranteed a consistent brand experience across platforms, leaving a lasting impact on our audience, regardless of where they interacted with our content.